🍪 Peptalkr uses usage-based pricing based on your marketing subscribers — people who are opted in to receive email marketing from you. You don't pay for your entire Cliniko patient database.
Your plan is based on your subscriber count. A subscriber is someone who is opted in to receive email marketing from you — not just anyone in your Cliniko database.
We measure your usage by these two things:
Subscriber count — determines your base plan price
Email sends — can incur overage charges if you exceed your plan's allowance
Pricing overview
Base Plan | Subscriber count | Email sends |
Solo - $25 | 500 | 2,000 |
Small -$55 | 2,500 | 10,000 |
Medium - $95 | 5,000 | 20,000 |
Large - $175 | 10,000 | 40,000 |
Grow - $245 | 15,000 | 60,000 |
Ultra - $375 | 25,000 | 100,000 |
Max - $555 | 50,000 | 200,000 |
Enterprise | Contact us | Contact us |
All prices in AUD, excluding GST (charged to Australian users only). Billed monthly.
Free Trial
The free trial gives you full access to Peptalkr, but your Patients list is capped at approximately 250 subscribers.
This gives you time to explore the platform and see how it works with your Cliniko data. If you'd like to know what plan you'll be on after the trial, contact our support team — we can check your account and help you set an appropriate Active Patient Limit so you know what to expect when the trial ends.
What's included in the free trial?
What's included in the free trial?
Full access to all Peptalkr features, with your Patients list capped at approximately 250 subscribers.
How do I know what plan I'll be on after the trial?
How do I know what plan I'll be on after the trial?
Contact our support team. We can check your account and help you set an Active Patient Limit so you know exactly what to expect when the trial ends.
1. Subscriber Count
Your subscriber count determines your base plan price.
Your total subscriber count is the sum of all active subscribers across ALL lists in your account — including your Cliniko-synced patient list and any custom lists you've created.
We do not count unsubscribed, deleted, or suppressed contacts toward your total.
💡 What is a subscriber?
💡 What is a subscriber?
A subscriber is someone who is opted in for email marketing. Your plan is based on the number of subscribers you have — not the size of your Cliniko patient database.
This is an important distinction: your Cliniko patient count will almost always be higher than your Peptalkr subscriber count.
Why?
We only import patients with a valid email address
We de-duplicate patients who share the same email
We only count patients who are opted in for marketing
Behind the scenes, Peptalkr also stores your full patient database for non-marketing emails (such as appointment reminders or transactional messages). You are not charged for this. Your base plan is determined solely by your marketing subscriber count.
The Patient List
When you connect Cliniko, we automatically create a Patients list that syncs with your Cliniko database. For many users, this is their only list.
You can control the size of this list using the Active Patient Limit in your Settings. This allows you to limit which patients are imported based on their appointment history (e.g. patients seen within the last 12 or 24 months).
Custom Lists
You can also create custom lists for contacts outside of Cliniko — such as website newsletter subscribers or other marketing lists.
Important: Custom lists contribute to your total subscriber count. The Active Patient Limit only controls your Patients list — it does not apply to custom lists.
If the same email address exists on multiple lists, it is counted once per list. To keep your subscriber count (and costs) down, keep lists to a minimum and only create custom lists when genuinely necessary.
2. Email Sends
Each plan includes a generous email send allowance (see table above). This applies to all emails sent through Peptalkr, including transactional, automations and campaigns.
If you exceed your allowance in a billing cycle, you'll be charged an overage fee on your next invoice. The overage is the difference between your current plan and the next plan up.
Your base plan does not change due to email overages alone — only your subscriber count determines your base plan.
3. SMS Credits
SMS are charged separately from your plan at 10c AUD per credit. One credit covers up to 160 characters. Longer messages use additional credits.
SMS credits are purchased in packs from the Send SMS page. If your credits run out, SMS automations will pause until you top up.
In a nutshell:
Your usage is calculated just before each renewal. At that point:
Your subscriber count determines your base plan price for the upcoming cycle
Any overage charges from the previous cycle are added to your invoice
If your subscriber count decreases, you'll move to a lower plan the following month.
If your subscriber count increases, you'll move to a higher plan the following month.
Tips to control your costs
Set an Active Patient Limit — Restrict your Patients list to recent patients only (e.g. last 12 or 24 months)
Use segments — If you want to contact a subgroup of patients, create a segment rather than a new list
Minimise custom lists — Only create them when you need a separate list of non-patients
Remove unused custom lists — Move subscribers to Suppressions or delete old lists you no longer need
Pricing FAQs
👤 Subscriber count
Learn how your subscriber count determines the base plan you'll be on.
How is my total subscriber count calculated?
How is my total subscriber count calculated?
Your total is the sum of all active subscribers across all lists — your Patients list plus any custom lists. If the same email address is on multiple lists, it counts once per list.
Where can I see my total subscriber count?
Where can I see my total subscriber count?
Go to Send Email → Lists & Subscribers and look at the "Total subscribers" figure.
Do custom lists affect my plan price?
Do custom lists affect my plan price?
Yes. All lists contribute to your total subscriber count, which determines your plan. If you have unused custom lists from old campaigns, consider deleting them or consolidating them.
What's the Active Patient Limit?
What's the Active Patient Limit?
It's a setting that controls how many patients are synced from Cliniko to your Patients list. For example, you can limit it to patients seen in the last 12 months. This helps control your subscriber count and plan costs.
Note: this limit only applies to your Patients list, not custom lists.
Can I add patients to my Patients list manually?
Can I add patients to my Patients list manually?
No. The Patients list syncs automatically with Cliniko. Manual additions will be removed when the list re-syncs to grab the freshest data from Cliniko. If you want to contact a specific group of patients, use a segment instead.
Should I create a new list to email a specific group of patients?
Should I create a new list to email a specific group of patients?
No — use a segment instead. Segments allow you to filter your existing Patients list without duplicating subscribers or increasing your total count.
Why is my Peptalkr subscriber count different from my Cliniko patient count?
Why is my Peptalkr subscriber count different from my Cliniko patient count?
Your Cliniko database includes all patients. Your Peptalkr Patients list only includes patients who have a valid email address, are opted in for marketing, and are de-duplicated (patients sharing an email are counted once). Your subscriber count will almost always be smaller than your Cliniko patient count.
💌 Email sends
Learn how your email sends affect your monthly billing.
What happens if I exceed my email send allowance?
What happens if I exceed my email send allowance?
You'll be charged an overage fee on your next invoice — the difference between your current plan and the next tier. Your base plan won't change unless your subscriber count also increases.
Does my email allowance roll over?
Does my email allowance roll over?
No. Your allowance resets each billing cycle.
What counts toward my email allowance?
What counts toward my email allowance?
All emails sent through Peptalkr, including automations and campaigns.
📱 SMS credits
Learn how SMS pricing works.
How much do SMS cost?
How much do SMS cost?
10c AUD per credit. One credit covers up to 160 characters.
What happens if I run out of credits?
What happens if I run out of credits?
SMS automations will pause. We'll notify you when your balance is low and alert you if active automations are affected.
Can I use my Cliniko SMS credits with Peptalkr?
Can I use my Cliniko SMS credits with Peptalkr?
No. Peptalkr and Cliniko are separate platforms with different SMS systems.
💳 Billing and plan changes
Learn how SMS pricing works.
When is my usage calculated?
When is my usage calculated?
Just before each renewal. Your subscriber count at that time determines your base plan for the next cycle, and any overages from the previous cycle are added to your invoice.
What if my subscriber count drops?
What if my subscriber count drops?
You'll be moved to the lower plan the following month. No refund is issued for the current month.
Can I change my plan manually?
Can I change my plan manually?
No. Your plan is automatically calculated based on your subscriber count. Use the Active Patient Limit or manage your custom lists to control your costs.
Do you offer annual plans?
Do you offer annual plans?
Not currently. Since your plan can fluctuate based on usage, monthly billing ensures you're always on the right plan without overpaying
🎉 That's Peptalkr pricing explained! If you have more questions, please reach out to us, we're happy to answer your questions personally.