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πŸ”Ž Personalisation variables for Campaigns and Automated Journeys
πŸ”Ž Personalisation variables for Campaigns and Automated Journeys

Insert personalised data about your recipient such as their name and other details

Updated over a week ago

☝️ Please note these variables only work on Automated Journeys and Campaigns. Transactional emails have a different set of custom fields as they function differently.

You can use variables to insert data specific to your recipients into emails. Things such as your patient's first name, last appointment date, last practitioner's name and so much more.

How to insert a variable into an email

  1. While in the email builder - click the Insert button.

  2. To insert the first name - click on Personalization > then First Name.

  3. To insert custom data - click on Custom Fields then Patients and select the custom field you'd like to insert.

Voila!

How to preview variables before sending

  1. Open the campaign settings screen

  2. Ensure you have selected a segment or list to send your email to

  3. Click 'Preview' in the top right corner

  4. Select a random recipient from the dropdown

  5. Scroll down to preview how your variables will look for that person


List of variables

Every Cliniko account will have it's own unique set of variables, all of which are directly accessible from within the email builder by using Insert > Personalisation (to insert names) and Insert > Custom Fields (to insert unique Cliniko data).

But you can also refer to this list for a quick reference of the variables you have available. However, your account will have it's own unique variables not in this list depending on the Cliniko appointment categories you have created.

Copy both the brackets and what's inside of them. You can use these variables to create Segments as well.

  • [firstname] *Uses preferred name if set

  • [lastname]

  • [fullname]

  • [patientactualfirstname] *Uses actual first name (even if a preferred name is set)

  • [email]

  • [DateofBirth]

  • [AttendedTypes] *A list of all appointment types a patient has attended

  • [AttendedCategories] *A list of all appointment categories a patient has attended

  • [PractitionersSeen] *A list of all practitioners a patient has seen

  • [BookingLink] *The URL of your online booking page as entered on the Settings screen of your Peptalkr account.

  • [BusinessesAttended] *A list of all businesses a patient has been to in your Cliniko account (if you have more than one)

  • [MedicalAlerts] *A list of all medical alerts in that patient's Cliniko file

  • [NextAppointment] *this is a date

  • [LastAppointment] *this is a date

  • [LastAppointment]

  • [LastBusinessVisited] *if you have multiple clinic locations, this will be the name of the clinic that was visited per your Cliniko settings.

  • [LastAppointmentType] *The actual name of the appointment booked per your Cliniko settings.

  • LastAppointmentCategory] *Such as Chiropractic or Physiotherapy - categories must be set up in Cliniko and assigned to each treatment type.

  • [PostCode]

  • [MonthofBirth]

  • [Gender]

  • [TotalVisits]

  • [PrimaryPractitioner] *Practitioner this patient has seen the most over the last 10 visits.

  • PrimaryTreatmentType *Treatment category this patient has had the most over the last 10 visits.

  • [NextAppointmentType]

  • [NextAppointmentCategory]

  • [NextAppointmentPractitioner]

  • [NextAppointmentLocation]

We also create a few more custom fields depending on which treatment categories you have loaded into Cliniko (e.g Chiropractic, Physiotherapy, Nutrition etc). Replace 'Chiropractic' in the below examples with the categories you have set up in Cliniko.

  • [Lastchiropracticpractitioner]

  • [Primarycategorypractitioner]

  • [Totalchiropracticvisits]

  • [Lastchiropracticappointment]

Using custom fields to create segments:

You can use custom fields to create segments too! If you have not created segments for each treatment category you offer, we recommend you do so for maximum potential when it comes to personalising your emails.

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