Customise your emails with data specific to the recipient such as their name, appointment date or practitioner name.
Just like Cliniko emails, Peptalkr email content can also be customised with dynamic variables which allow you to insert data that is specific to the receiving patient.
Types of variables
The variables you can use differ depending on which kind of email you're sending, as some emails are related to specific appointments, where others aren't.
Use this table to understand the different types of variables you can use:
Event variablesUsed for: 📅 Transactional
| Event variables are used in Transactional emails, where the variables need to be specific to the exact appointment/event that triggered the email.
| Examples:
|
General variablesUsed for: 🚀 Campaigns
| General variables are used in marketing Campaigns and Automated Journeys, where the variables are top level information about the recipient and their overall appointment history. | Examples:
|
It's important to use the correct variable type in your email content. Using the wrong variable will result in them coming out blank. It's simple:
Transactional emails always use Event variables
Campaigns and Automated Journeys always use General variables
Click the buttons above to learn exactly how to insert them.
FAQs
Can I put personalisation variables into the subject line?
Can I put personalisation variables into the subject line?
Yes! You can also put them into other email configuration fields such as:
In subject lines for your emails (e.g. Hi, Monique!)
In the sender name for your emails (e.g. to make an email come from a specific practitioner)
Inside your email content
What do personalisation variables look like?
What do personalisation variables look like?
It will be nicely formatted text that is easily readable. You can test your variables before sending an email to see how they'll look.
For you, a variable will look like this:
Hi [patientfirstname]
For a patient named Michelle it will look like this:
Hi Michelle
How do I test my variables?
How do I test my variables?
If you're doing an Automated Journey or Campaign - click here.
If you're doing a Transactional email - click here.
Why are variables different depending on what I'm sending?
Why are variables different depending on what I'm sending?
Peptalkr can send email that is specific to ANY past attended or upcoming appointment, as such these email types have special variables that can insert data for that exact appointment - rather than just their 'last' or 'next' appointment.
So we've built in a way to manage this automatically - you just need to use the correct variable based on the type of communication you're sending 😊