Introduction to sending email

The 101 on sending email with Peptalkr

Monique Clark avatar
Written by Monique Clark
Updated over a week ago

Peptalkr is a fully-fledged email platform. We're both a marketing email platform, and a highly advanced transactional email platform.

Wait, what the heck is transactional email?

Glad you asked. Transactional email is about to be your new best mate. These are emails that are sent to patients when they interact with your business. They are not marketing emails, they emails considered very important to the patient experience. They cannot be unsubscribed from.

For example - you book an Uber. You get an email after your journey with a receipt. This is a transactional email.

Another example is you to book a table at a restaurant. You receive a booking confirmation. This is a transactional email.

And clinics have so many reasons to send transactional emails! Here's just a few examples:

  • Appointment confirmations

  • Appointment reminders

  • New patient welcome and intake form link

  • DNA recalls

  • Cancelled appointment recalls

  • Asking how a patients experience was

  • Sending a patient important information about a product they just purchased

  • Sending a follow up after a surgery with post-surgery care instructions

  • Sending an infomational pack to a patient after discussing a specific issue they are facing during an appointment

  • Sending a patient an annual orthotic review reminder

O.K, so what is a marketing email then?

Think of it this way - there's certain emails you want to be able to unsubscribe from right? Those are most often marketing emails. And they can include:

  • Newsletters

  • Announcements

  • Special offers

  • Saying happy birthday to a patient

  • Sending out a non-essential COVID closure or reopening notice

  • Reactivations (*SOME* reactivations could be considered transactional... But it is completely dependant on the laws you are bound to as a pracititioner)

  • Referral thank you

  • Loyal patient thank you

Is it sort of like MailChimp?

Yes and no.... Peptalkr was built specifically to integrate with Cliniko. We have a much deeper integration than MailChimp. And transactional emails are not possible with MailChimp unless you hire a developer and build a custom integration into Cliniko.

Peptalkr has been developed over years to make building, managing and sending email easy. We leverage some of the world's most powerful email technology to power our platform.

Our drag & drop email builder is so simple to use and lets you build beautiful, mobile friendly email in minutes with your own logo, branding and even videos!

Is it like CliniqApps?

No. While some of what we offer solves the same problems, we go about it very differently.

Is it easy?

So easy! That is why Peptalkr exists. Humans are busy! So Peptalkr aims to be as simple as possible while still offering you a tonne of features so you can truly customise Peptalkr to your unique business - without having to go mad learning a new system 😡

Plus you've got our support! We are 100% Australian based - from our developers to our customer service team - and we are truly committed to bettering your experience, helping you out when you get stuck and going above and beyond. In fact we are your team! πŸ‘‹

Is customer support 24/7?

We're a small business πŸ› We are still growing. As such as haven't reached the point of 24/7 support. But we are here 5 days a week during AEST business hours and we reply very quickly. And if you are overseas - you'll receive a reply within 24 hours if it's a business day 🌎

Ready to dive deeper? Pick a topic and let's get stuck in.

Transactional Emails

Automatic, important emails your patients can't unsubscribe from.

Automated Emails

Automatic emails (that only send to your subscribed patients) that are sent when certain conditions are met.

Campaign Emails

One-off emails campaign (that only send to your subscribed patients) created and sent by you on the fly.

Lists & Segments

Segment your marketing database into different groups so you can contact them for different reasons.

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