Peptalkr has a powerful emailing system. Peptalkr replaces any email marketing systems you use currently (e.g. Mailchimp) and has 3 email kinds you can send.
You'll need to be familiar with the three distinct types of email that Peptalkr can send, as each has it's own purpose - making Peptalkr your hub for sending email, no matter what kind of email it is, or who it's going to:
📅 Transactional
🚀 Campaigns
▶️ Automations
Let's learn more about each below:
The three types of email you can send
We recommend you learn more about all 3 by clicking the learn more buttons, but these summaries will introduce you to them:
📅 TransactionalEvent-powered email! Emails that send in relation to appointments.
| ⏱️ Automatically or manually sent based on specific Cliniko appointment activity. They can be marketing or non-marketing.
Examples:
👉 Most people who use Peptalkr start here - we provide many pre-built templates for all your patient emailing needs. |
🚀 CampaignsMarketing blasts to your subscribers.
| ⏱️ Manually sent or scheduled to the marketing subscribers you choose.
Examples:
👉 You can specify exactly who should receive each email by creating marketing segments. |
▶️ AutomationsMulti-step marketing journeys sent to subscribers under the conditions you choose.
| ⏱️ Automatically sent when conditions are met by subscribers in your marketing list(s).
Examples:
👉 You can send subscribers down different email pathways depending on information we have about them. |
Which email type to use
The following list of things Peptalkr can do is not exhaustive, but it includes a lot of the common things people do with Peptalkr, and which email type you should use to do it:
Outcome | Email type to use |
Reactivate a patient without an upcoming appointment, automatically. | |
Recall patients that cancelled and didn't rebook. | |
Notify or recall patients who Did Not Arrive to an appointment. | |
Request feedback after an appointment | |
Onboard new patients with a welcome email and intake forms. | |
Follow up with a patient after an appointment to see how they are. | |
Send aftercare advice when a patient attends a particular appointment type. | |
Send appointment confirmations or reminders (to replace your Cliniko emails with on-brand, upgraded emails). | |
Send instructions on how to use a product a patient has just purchased. | |
Generate bookings with a special offer | Campaign 🚀 |
Announce new team members or changes to your services | Campaign 🚀 |
Send a newsletter | Campaign 🚀 |
Send a one-off mass feedback survey to past patients | Campaign 🚀 |
Non-marketing announcements such as price increases, practitioner taking unexpected leave etc. | |
Notifying subscribers of new blog content | Campaign 🚀 |
Saying Happy Birthday! | |
Sending a timed series of marketing emails to new patients who have opted in for marketing | |
Sending an ebook/PDF to people who subscribe via a landing page on your website | |
Sending details to leads who claim an offer via a Facebook/Instagram/Google ads |
🤔 Automated Journey or Transactional?
Both of these email types are automated - but there's specific reason to use one over the other.
Transactional emails are always tied to a specific appointment (whether attended in the past, upcoming, cancelled or missed) or invoice in Cliniko. They are a timed reaction to activity that has taken place.
Automated Journeys are not tied to a specific appointment or invoice. They send based on general information we know about a subscriber and are always marketing email.
Getting started with sending email
Firstly, what type of email are you wanting to send?
Use the table above to work it out.
Visit the page for that email type to find a relevant tutorial.
Follow the steps in the tutorial to design your email, determine who receives it and schedule when it sends.
FAQs
Is Peptalkr like Mailchimp?
Is Peptalkr like Mailchimp?
We have some crossover with Mailchimp, but we are designed for health clinics that use Cliniko - you can do so much more with Peptalkr!
Check out our comparison table here:
Is Peptalkr like CliniqApps?
Is Peptalkr like CliniqApps?
Moreso than Mailchimp, but we're a very different platform.
We offer a unique (first of its kind!) system designed to be easy to use, provide the features you need most and you get a multi-purpose email marketing system with a drag and drop email builder so you can create beautiful, on-brand email that sends at exactly the right moments.
Is Peptalkr easy to use?
Is Peptalkr easy to use?
Yep. Humans are busy! So Peptalkr aims to be as simple as possible while still offering you a huge amount of features so you can truly customise Peptalkr to your unique business - without having to go mad learning a new system 😵
Of course, there's a learning curve in the beginning. But if you follow our guided tutorials, and use our support channels when you get stuck - you'll be up and running in no time.
Is Peptalkr customer support 24/7?
Is Peptalkr customer support 24/7?
We're a small, family-run business 🐛, we do not have investors or a huge team. As such as haven't reached the point of 24/7 support.
But we are here 5 days a week during Sydney, Australia business hours and we reply quickly. If you are overseas - you'll generally receive a reply within 24 hours (but often faster) if it's a business day 🌎
We are truly committed to bettering your experience, helping you out when you get stuck and going above and beyond. In fact we are your team! 👋
Not sure where to start?
No problem - head over to our guide: Top 5 emails to set up right away (so Peptalkr pays for itself!)
Also make sure you complete the ✅ Checklists we send you in the Peptalkr dashboard - they will guide you through your setup.