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πŸ’Œ Introduction to sending email - Campaigns, Automations & Transactional [MUST READ]
πŸ’Œ Introduction to sending email - Campaigns, Automations & Transactional [MUST READ]

The 101 on the 3 types of email you can send with Peptalkr

Monique Clark avatar
Written by Monique Clark
Updated over a week ago

Peptalkr is a fully-fledged email platform. We're both a marketing email platform, and a highly advanced transactional email platform.

Peptalkr is capable of sending 3 types of email:

  1. πŸ“… Transactional - All your Cliniko appointment and invoice-related emails

  2. πŸš€ Campaigns - All your one-off marketing blasts such as newsletters

  3. ♻️ Automated Journeys - Marketing automations such as birthday offers & ad campaigns


Which one do I use?

It depends what you are sending. Use this table to work it out:

I'm sending a....

Email type to use

Recall/Reactivation

Transactional πŸ“…

DNA/Cancellations

Transactional πŸ“…

Feedback request after an appointment

Transactional πŸ“…

New patient intake or welcome

Transactional πŸ“…

Follow up after an appointment

Transactional πŸ“…

Appointment confirmations or reminders

Transactional πŸ“…

Post-purchase of products or billable items

Transactional πŸ“…

Special offer / announcement

Newsletter

Mass feedback request

Important announcement (fee changes, open hours changes etc.)

New blog content

Happy birthday!

Educational series

Lead acquisition campaign

πŸ“… Transactional Emails

Automated Cliniko email including recalls, reminders, welcomes + more

♻️ Automated Emails

General marketing automations including birthdays and educational series

πŸš€ Campaign Emails

One-off marketing blasts including newsletters and announcements


How do I get started sending email?

Firstly, what kind of email are you wanting to send? Use the table above to learn more about that email type - and from there you can:

  1. Find a tutorial relevant to what you're trying to send

  2. Follow the steps in the tutorial to design your email, determine who receives it and schedule when it sends.


FAQs

Is Peptalkr like Mailchimp?

There are similarities. But not really - we have some crossover with Mailchimp, but we are designed for health clinics that use Cliniko - you can do so much more with Peptalkr. Check out our comparison table here.

Is it like CliniqApps?

There is some crossover. But we're a very different platform. We offer a unique system designed to be easy to use, provide the features you actually want and you get an entire email marketing system with a drag and drop email builder!

Is it easy to use?

Yep. Humans are busy! So Peptalkr aims to be as simple as possible while still offering you a tonne of features so you can truly customise Peptalkr to your unique business - without having to go mad learning a new system 😡
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Look - there's a small learning curve in the beginning. But if you follow our guided tutorials, and use our support channels when you get stuck - you'll be up and running in no time.

Is customer support 24/7?

We're a small business πŸ› We are still growing. As such as haven't reached the point of 24/7 support. But we are here 5 days a week during AEST business hours and we reply quickly. And if you are overseas - you'll generally receive a reply within 24 hours if it's a business day 🌎

We are truly committed to bettering your experience, helping you out when you get stuck and going above and beyond. In fact we are your team! πŸ‘‹

I don't know where to start...

No problem - head over to our guide: Top 5 emails to set up right away (so Peptalkr pays for itself!)

Also make sure you complete the βœ… checklists we automatically send you in the Peptalkr dashboard - they help to guide you every step of the way.

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