Peptalkr has a powerful emailing system. Peptalkr replaces any email marketing systems you use currently (e.g. Mailchimp) and has 3 distinct email types you can send. It's important you understand what each is used for.
You'll need to be familiar with the three distinct types of email that Peptalkr can send, as each has it's own purpose - making Peptalkr your hub for sending email, no matter what kind of email it is, or who it's going to:
📅 Transactional
🚀 Campaigns
▶️ Automations
Let's learn more about each below:
The three types of email you can send
We recommend you learn more about all 3 by clicking the learn more buttons, but these summaries will introduce you to them:
📅 TransactionalPowerful event-powered email! Emails that send in relation to Cliniko appointments and activity.
| 🏆 MOST POPULAR PLACE TO START
Examples:
👉 Most people who use Peptalkr start here - we provide many pre-built templates for all your patient emailing needs. |
🚀 CampaignsMarketing blasts to your subscribers including: opted-in Cliniko patients OR other subscribers you've collected.
| ⏱️ Manually sent or scheduled to the marketing subscribers you choose.
Examples:
|
▶️ AutomationsMulti-step marketing journeys sent to subscribers under the conditions you choose.
| ⏱️ Automatically sent when conditions are met by subscribers in your marketing list(s).
Examples:
👉 You can send subscribers down different email pathways depending on information we have about them. |
Which email type to use
The following list of things Peptalkr can do is not exhaustive, but it includes a lot of the common things people do with Peptalkr, and which email type you should use to do it.
Outcome | Email type to use |
Reactivate a patient without an upcoming appointment, automatically. | |
Recall patients that cancelled and didn't rebook. | |
Notify or recall patients who Did Not Arrive to an appointment. | |
Request feedback after an appointment | |
Onboard new patients with a welcome email and intake forms. | |
Follow up with a patient after an appointment to see how they are. | |
Send aftercare advice when a patient attends a particular appointment type. | |
Send appointment confirmations or reminders (to replace your Cliniko emails with on-brand, upgraded emails). | |
Send instructions on how to use a product a patient has just purchased. | |
Generate bookings with a special offer | Campaign 🚀 |
Announce new team members or changes to your services | Campaign 🚀 |
Send a newsletter | Campaign 🚀 |
Send a one-off mass feedback survey to past patients | Campaign 🚀 |
Non-marketing announcements such as price increases, practitioner taking unexpected leave etc. | |
Notifying subscribers of new blog content | Campaign 🚀 |
Saying Happy Birthday! | |
Sending a timed series of marketing emails to new patients who have opted in for marketing | |
Sending an ebook/PDF to people who subscribe via a landing page on your website | |
Sending details to leads who claim an offer via a Facebook/Instagram/Google ads |
Getting started with sending email
Firstly, what type of email are you wanting to send? Use the table above to work it out, or dive into our Top Tutorials.
🤔 Automated Journey or Transactional email?
We get this question a lot. Yes, they are 'similar' but they are not the same. Both of these email types are automated - but there's specific reason to use one over the other. It comes down to what needs to trigger the sending of the automation:
If a specific appointment - Transactional is what you need to use, as these emails are tied to the timing of an appointment whether it's coming up, attended in the past, just booked, cancelled or marked 'Did Not Arrive'. You can even reference the specific appointment details inside the email.
If it's a specific product or billable service a patient was invoiced - Transactional is what you need to use.
If it's a date other than an appointment - such as a birthday, an automation is the way to go.
If it's general information about a patient - this one is a little more abstract to understand, but if you want to fire off an email/series of emails when a patient meets certain criteria which isn't specific to one particular appointment, then an automation typically works best.
The best way to learn is to just have a go at creating some emails - we promise, it's easier than you think and you'll get your head around it quickly 😊
🙋🏻♀️ FAQs
Is Peptalkr like Mailchimp?
Is Peptalkr like Mailchimp?
We have some crossover with Mailchimp, but we are designed for health clinics that use Cliniko - you can do so much more with Peptalkr!
Check out our comparison table here:
Is Peptalkr like CliniqApps?
Is Peptalkr like CliniqApps?
Moreso than Mailchimp, but we're a very different platform.
We offer a unique (first of its kind!) system designed to be easy to use, provide the features you need most and you get a multi-purpose email marketing system with a drag and drop email builder so you can create beautiful, on-brand email that sends at exactly the right moments.
Is Peptalkr easy to use?
Is Peptalkr easy to use?
Yep. Humans are busy! So Peptalkr aims to be as simple as possible while still offering you a huge amount of features so you can truly customise Peptalkr to your unique business - without having to go mad learning a new system 😵
Of course, there's a learning curve in the beginning. But if you follow our guided tutorials, and use our support channels when you get stuck - you'll be up and running in no time.
Is Peptalkr customer support 24/7?
Is Peptalkr customer support 24/7?
We're a small, family-run business 🐛, we do not have investors or a huge team. As such as haven't reached the point of 24/7 support.
But we are here 5 days a week during Sydney, Australia business hours and we reply quickly. If you are overseas - you'll generally receive a reply within 24 hours (but often faster) if it's a business day 🌎
We are truly committed to bettering your experience, helping you out when you get stuck and going above and beyond. In fact we are your team! 👋