Want to fine-tune your campaign audience? With Peptalkr, you can exclude specific segments of your audience to ensure your message reaches the right people. Here’s how to do it.
Sometimes, you might want to exclude certain subscribers from a marketing campaign. For example:
Avoid sending a promotional email to patients who have already booked the promoted service.
Exclude a particular patient type from receiving an email irrelevant to them (e.g exclude men from receiving a women's health email)
Target a specific group without overlapping with another segment.
Peptalkr makes it easy to exclude segments when sending your campaigns. This ensures your emails are relevant and reduce unnecessary messaging which can result in unsubscribes.
Start with creating useful segments
You'll need to create some segments first. Start with segments that will be the most useful for both targeting, and exclusions.
Examples include:
Segments for each business location
Segments for the known sex of patients
Segments for each treatment modality (appointment category)
Segments for specific appointment types
For detailed instructions on segmenting your patient list, visit this article.
How to exclude a segment from a Campaign
1. Start creating your campaign
Log in to Peptalkr and go to the Campaigns section in the Email manager
Click on Create Campaign and follow the steps to set up your email.
Design your email content.
Add your subject line.
Add your From (sender email and name) details
2. Select your audience
When you reach the To (Who are you sending this campaign to?) click Select recipients:
Hover over a segment to reveal the Exclude button, or check the box to Include that segment. You can include or exclude as many segments as you like:
4. Save and review your audience
Click Save and Peptalkr will show a summary of your audience, including how many subscribers will receive the campaign after exclusions are applied.
Double-check this to ensure your campaign is going to the right group:
5. Complete your campaign setup
Continue to the final steps, including scheduling or sending your campaign.
Click Send Campaign or Schedule Campaign to finalise.
🎉 Great work! You're now sending more targeted email.