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Peptalkr pricing and patient volume explained
Peptalkr pricing and patient volume explained

How it works and why it works that way

Updated this week

Head to the Pricing page and use the slider to see plan costs based on the number of subscribers you want to have in Peptalkr.

When you sign up to Peptalkr there are NO committments, and you do not need to provide any payment information until the free trial ends. We'll remind you before it ends.

πŸ™‹ During free trial you will be limited to 250 patients in your marketing list so you can check out all the features before committing. Any non-marketing (transactional) emails or SMS you send will still go to your entire database - it's only fair for your important communications to always reach the right people.


Which plan do I choose?

You needn't select one - we'll automatically place you on the correct plan once we know how large your patient list is.

So just sign up to the smallest plan when you start your trial.

How will I know in advance what plan I'll be on?

On the day the free trial ends, you'll have access to a dropdown on the Settings page called the Active Patient Limit.

Click the dropdown to see how many patients (with email addresses) you have in your database - e.g.:

The bracketed numbers correspond to the total number of valid, de-duplicated patient email addresses you have.

Keep in mind the numbers in the brackets only estimates the patients we will automatically import from Cliniko. It does not take into consideration any additional 'lists' you have manually created and added more subscribers to. The total sum of all lists is how your plan usage is calculated - not just the patient list.

The months allow you to control how many patients are imported into Peptalkr so you can control your plan cost. The month is referring to whether the patient has had an appointment within that range (e.g if you select 24 months, then we'll only import patients who have attended any appointment in the last 24 months).

But we'll always include patients who have an upcoming appointment as well - so even if they are a new patient, or haven't had an appointment in a long time, so long as they have a scheduled upcoming appointment, they'll be imported.

If you want to be able to email patients who have never had an appointment, and don't have an upcoming appointment - you must select the 'All' option.

How is my total subscriber count calculated?

Your total number of subscribers is the sum of all subscribers across your lists.

We DO NOT count:

  1. Unsubscribed contacts

  2. Deleted contacts

  3. Suppressed contacts

However, if the same email address is active on multiple lists, it counts multiple times against the total. To avoid active subscriber duplication, use segments to sub-groups of patients - do not import custom lists of patients. Only use custom lists for other purposes - read more here.
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How can I see my current total subscriber count?

To see how many subscribers you have, click on the Send Email tab then open the Lists & subscribers section, then look at the number under "Total subscribers". This is the total number of subscribers across all lists.
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Can I add people to my marketing list manually and will it affect the price?

We automatically create a 'Patients' marketing list for you which is deeply integrated with Cliniko - we do not recommend adding people to this list manually.

Why can't I add patients to my patient list manually? Adding patients to your patient list manually will result in the system deleting them minutes later. Your Patient list is always synced per your Settings, so even if you make manual changes - they'll be deleted to keep the list in sync.

However, you can create any number of additional external marketing lists for different reasons - for example maybe you want a list of people who provided you their email address at a special event you ran. Or you want a list of people who signed up for more information via a Facebook Lead Ad you're running.

You can do that! But keep in mind any other lists you create and add people to will count again your plan and you will be automatically upgraded if you exceed your plan limit. If you just want to contact a certain group of patients - create a Segment, don't create a new list.

Why isn't your pricing based on the number of practitioners the same way Cliniko charges me?

To be totally transparent with you - the most costly part of running our platform is the advanced emailing capabilities. Our emailing capabilities are far more expansive than other products similar to ours.

As we leverage the Campaign Monitor API - we offer you access to one of the most advanced emailing platforms in the world. With this comes a significant expense to us.

So the most fair way to base the pricing is on the number of patients you'd be sending emails to.

You pay for SMS credits on top of your plan so your SMS capabilities are not limited in any way. You can target your entire database even while on free trial.
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Don't pay twice for the same type of platform. Peptalkr completely replaces MailChimp or any other email, SMS, form or automation system you currently use. Once you try Peptalkr, if you're loving it - you can cancel any paid subscriptions to these other services and keep everything related to emailing and SMSing patients under one roof - except Cliniko of course, you'll keep Cliniko 😊

Can't I use my Cliniko SMS credits with Peptalkr?

Sorry to say that no - it's not possible. We are two completely different platforms with different SMS engines.

What if I exceed my plan limits?

You'll be upgraded automatically - you'll pay the upgraded plan price for the next eligible billing cycle. If you dropped back down under your plan limits, you'll be automatically downgraded also.

Upgrades can happen in two ways:

One: You exceed your subscriber count limit.

An early upgrade is one that takes place before the new billing month starts. When your subscriber total exceeds the limit for the current pricing tier, we automatically upgrade the plan to a higher tier at the start of the next billing period.

However, if you need to send a marketing campaign or turn on an automated journey you will be upgraded immediately. That is where you will pay the difference between the current pricing tier and the higher level tier for the current billing cycle.

The alternative to paying for the early upgrade is to wait for the monthly plan renewal date before you send a campaign or turn on an automation.

Transactional email will continue to send as normal and do not affect this at all.

Two: You exceed your email send limit.

Scheduled campaigns and transactional emails will send even if you have reached/exceeded your email sending limit.

This is because they are treated as time-sensitive emails that must go out at a particular time.

If they cause you to exceed the send limit, you'll be granted a temporary upgrade and you will pay the different between the two tiers for the current billing cycle.

When the next billing month starts, the number of monthly email sends will be reset, and you'll return to a pricing tier based on the total number of subscribers.

What if I only want to increase my active patient limit for one email?

That's fine - if you increase your active subscriber count for a short duration in order to send an email blast, you can do that. You can then downgrade again after you send the email.

But as we explain above, sending a campaign to a higher volume of patients than your previous plan allows will process an upgrade for the current billing cycle. The next billing cycle will revert to your previous price.

For example:

You're on the $25 plan with 450 patients. You decide to upgrade to 'All' patients for a Newsletter - bringing your patient count up to 2800 - which is the $95 plan.
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This will charge you the plan difference of $70. As you already paid $25 for the month, and the new plan is $95 - we'll add $70 to your 'next' bill.

And provided you downgraded to 450 patients afterwards, your next bill will only be $25.

So $25 + $70 for the upgrade will mean a next bill of $95.

That's Peptalkr pricing explained! If you have more questions, please reach out to us.

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