Our usage-based pricing means you start with the smallest plan and only pay more if you exceed the plan limits within the current month.
Peptalkr's pricing is usage-based - ensuring it is fair for all users.
We do not charge based on Practitioner count like Cliniko, because your practitioners likely won't be using Peptalkr themselves - as an automated system, it requires little administration and is usually managed by 1-2 people.
How we measure usage:
Subscriber count - The total number of subscribers across all your email marketing lists.
Email volume - The total number of emails you send.
📱 SMS are billed on top of your plan. Just like Cliniko, you purchase credit packs.
Subscriber count
If you've used other email marketing platforms before, you'll be familiar with subscriber-based pricing. If you haven't, it's simple:
A subscriber is someone who is subscribed for email marketing.
Peptalkr automatically syncs patients from your Cliniko account into a dedicated email marketing list called the Patient list. Plus, you can create custom lists and import or collect subscribers from other sources.
😱 Worried about the size of your patient database? Fear not! Peptalkr allows you to set what we call an Active Patient Limit - which effectively allows you to limit the size of your patient marketing list, keeping costs within your control.
If you exceed your plan's maximum subscriber count:
You'll be automatically upgraded to the next plan until your subscriber count drops below the plan's minimum subscriber count.
Email volume
Each plan comes generous email allowance. The allowance is applied to both your marketing and non-marketing email. It's 5 times the size of your plan's maximum subscriber count.
For example, if you're on the 2500 subscriber plan - you can send 12,500 emails per month before you're bumped up to the next plan.
If you exceed your plan's email allowance:
You'll be automatically upgraded to the next plan for the current month only. Your plan resets the following month to the one your subscriber count aligns with.
Free trial limits
The free trial gives you complete access to all areas of Peptalkr. However, the size of your patient list will be capped at 250 (or so).
The 250 people will be those who most recently attended or scheduled an appointment.
Only once the trial ends can you import the rest of your database.
Plan pricing
Head to the Pricing page to see what your base plan will cost in relation to your subscriber count.
You likely won't be able to predict your subscriber count until you use Peptalkr. This is because the size of your patient database in Cliniko does not accurately reflect how big your patient list will be. Why?
We automatically de-deduplicate email addresses
We do not count invalid emails
We do not count supressed/unsubscribed patients
Meaning, your patient list will be smaller than you think (a good thing for pricing!)
The best way to find our your exact plan is to sign up for a trial. We'll then be able to tell you what plan you will be on, and you can always use the Active Patient Limit to further control your plan costs.
Changing plans
You cannot manually change your plan. Instead, your plan is automatically calculated based on your usage. However, you can use the Active Patient Limit to restrict your subscriber count - and thus, control your plan.
If you have questions about pricing, please speak to us. And ensure you check out the pricing page for indicative costs.
FAQS
Which plan do I choose?
Which plan do I choose?
Just start with the smallest plan and we'll automatically set you on the right plan.
How will I know in advance what plan I'll be on?
How will I know in advance what plan I'll be on?
You'll be on the plan that corresponds to your current subscriber count, until you set an Active Patient Limit.
How is my total subscriber count calculated?
How is my total subscriber count calculated?
Your total number of subscribers is the sum of all subscribers across your lists.
We DO NOT count:
Unsubscribed contacts
Deleted contacts
Suppressed contacts
However, if the same email address is active on multiple lists, it counts multiple times against the total. To avoid active subscriber duplication, use segments to sub-groups of patients - do not import custom lists of patients. Only use custom lists for non-patient lists - read more here.
How can I see my current total subscriber count?
How can I see my current total subscriber count?
To see how many subscribers you have, click on the Send Email tab then open the Lists & subscribers section, then look at the number under "Total subscribers". This is the total number of subscribers across all lists.
Can I import people to my patient list manually?
Can I import people to my patient list manually?
We automatically create a Patients list for you which is deeply integrated with Cliniko and syncs every few minutes. We do not recommend adding people to this list manually. If you just want to contact a certain group of patients - create a Segment, don't create a new list.
Why can't I add patients to my patient list manually?
Why can't I add patients to my patient list manually?
Adding patients to your patient list manually will result in the system deleting them minutes later. Your Patient list is always synced per your Settings, so even if you make manual changes - they'll be deleted to keep the list in sync.
Can I import subscribers from somewhere else?
Can I import subscribers from somewhere else?
Yes. You can create custom lists for marketing databases of people who are not patients - such as website Newsletter subscribers, staff, Facebook leads etc.
Why don't you price based on Practitioners, like Cliniko?
Why don't you price based on Practitioners, like Cliniko?
Peptalkr's power is in it's email and automation capabilities. Our system runs very differently, we runs literally thousands of processes every day to ensure automations send correctly. The more email addresses, the more processes we run. As such, it's most logical for us to price based on email activity.
Don't pay twice for the same type of platform. Peptalkr completely replaces MailChimp or any other email, SMS, form or automation system you currently use.
Can I use my Cliniko SMS credits with Peptalkr?
Can I use my Cliniko SMS credits with Peptalkr?
Sorry to say that no - it's not possible. We are two completely different platforms with different SMS engines.
What am I charged if I exceed my plan limits?
What am I charged if I exceed my plan limits?
You'll be upgraded to the next plan automatically. The difference in plan price between the plan you paid for the current month at time of renewal, and the plan you've been moved to for the current cycle will be charged as either:
A one off adjustment, or;
Appear as a charge on your next renewal invoice
A one off adjustment is charged where your plan has changed by multiple tiers since your last payment. If you dropped back down under your plan limits, you'll be automatically downgraded at the start of the next billing cycle.
What if I only want to increase my active patient limit for one email?
What if I only want to increase my active patient limit for one email?
That's fine - if you increase your active subscriber count for a short duration in order to send an email blast, you can do that. You can then downgrade again after you send the email. But as we explain above, sending a campaign to a higher volume of patients than your previous plan allows will process an upgrade for the current billing cycle. The next billing cycle will revert to your previous price.
For example:
You're on the $25 plan with 450 patients. You decide to upgrade to 'All' patients for a Newsletter - bringing your patient count up to 2800 - which is the $95 plan.
This will charge you the plan difference of $70. As you already paid $25 for the month, and the new plan is $95 - we'll add $70 to your 'next' bill.
And provided you downgraded to 450 patients afterwards, your next bill will only be $25. So $25 + $70 for the upgrade will mean a next bill of $95.
That's Peptalkr pricing explained! If you have more questions, please reach out to us, we're happy to answer your questions personally.