Dynamic content in the email builder

Our email builder makes it easy to send more relevant emails to subscribers by displaying different content to different people based on which list they're subscribed to, or how you have them segmented within a list.

Each section added to an email can be targeted at a specific audience. For example, you could have a section encouraging a booking if the recipient does not already have an upcoming appointment.

This is a great way to send different messages in one email.

Click the section you wish to restrict, then in the left column look for Who should see this to choose from your lists and segments.

The default setting for a section is "All recipients", which will be deselected as soon as you select one or more lists or segments.

After you've selected your first list or segment, selecting a section will display who it's visible to in the section toolbar.

To use dynamic content in an email, you need to have more than one subscriber list, or a single list that has been segmented.

To save time when formatting or writing similar content, you can duplicate a section. For example, your section for people without an upcoming appointment can be duplicated, and you can then do a version for people with an upcoming appointment

The default setting for a section is "All recipients". Keep that setting applied for generic content, if there is any, so those sections will be visible to everyone the email is sent to.

When you've finished creating your content, click Preview to see how your email will look on desktop clients and mobile devices. From this page you can use the "Previewing" menu, above the desktop preview of your email, to click through how the email will look for your chosen segments:

If you're setting up a journey email, that's all you'll need to do to get dynamic content working, as you'll have already selected a subscriber list when you created your journey.

However if you're setting up a campaign, next you'll be prompted to choose your recipients. The system detects dynamic content in the email and highlights the lists or segments you created targeted content for.

Select the highlighted lists or segments (and any other recipients you'd like to receive the campaign), then click Next to finalise your campaign for sending.

There's a second preview option on the campaign snapshot page. Click View a preview below the "Content" heading to display your campaign in a pop-up window. With this preview you can also toggle through each plain text version of your campaign.