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πŸš— How to send a series of transactional email and/or SMS
πŸš— How to send a series of transactional email and/or SMS
Abbey Garland avatar
Written by Abbey Garland
Updated over a week ago

ℹ️ Who this tutorial is for

Want to send a series of transactional emails or SMS messages after an appointment or other Cliniko activity? This tutorial shows you how to build a multi-step transactional email or SMS sequence using individual triggers in Peptalkr. Perfect for post-appointment care, multi-stage follow-up, or ongoing recovery instructions.

Transactional emails and SMS are triggered by real activity in Cliniko (e.g. an appointment ending, an invoice being created, a cancellation, etc.).

This guide teaches you how to send multiple messages in a series, spaced over time, using separate transactional emails/SMS and triggers for each step.

βœ… These are often used for:

πŸ”— Click the hyperlinks above to specific tutorials relating to these common automated sequences.

❌ These are not used for:

⚠️ Important: Transactional emails are not the same as automated journeys. Transactional emails are more powerful and are triggered by real activity in Cliniko β€” perfect for sending time-sensitive, patient-specific content relative to an actual appointment.

What you'll need


Each message in your series needs its own:

  1. ⚑️ Email trigger connected to it

Every trigger can have it's own timing - allowing you to make a series of emails after a particular Cliniko event has taken place.

You can alternate between email and SMS in a series - simply create an SMS trigger or an email trigger with the same configuration, except for the timing.

πŸ’Œ Example use case: New patient care sequence

Day

Email/SMS

Trigger

Day 0

Post-treatment tips

After appointment (immediately)

Day 3

Next steps

After appointment (3 days later)

Day 10

Friendly check-in & rebooking reminder

After appointment (10 days later)

Top tips for creating a solid sequence


  • ❌ Exclude overlapping automations: Make sure any other transactional emails or SMS (like reminders or general follow-ups) are excluded from triggering under the same conditions as any new series you are creating. You don't want multiple messages going out at once.

  • ⏰ Time it with intention: Think about the natural rhythm of patient recovery or interest. Don’t cram emails too close together. Give patients time to digest and respond.

  • 🎨 Vary the content type: Mix practical advice with encouragement, appointment tips, or educational info. This keeps your sequence useful and human.

  • πŸ“… Use appointment count filtering: When sending post-first-visit content, filter by "Total appointments (exactly matches) 1" to avoid triggering for return clients.

  • βœ‰οΈ Match the message to the moment: Early messages should focus on reassurance and onboarding. Later messages can encourage rebooking, check in, or offer resources.

  • 🌎 Personalise for practitioners or service types: You can create multiple sequences by practitioner or appointment type for highly tailored experiences.

  • πŸ› οΈ Test using real appointments: Run tests using staff or admin profiles to verify timing, filters and message clarity.

🌟 All done! You’ve created a powerful series of transactional emails and/or SMS that send automatically, helping you stay connected with patients at every step of their journey.

🎯 Final Checks:

βœ”οΈ Test your email before enabling automation

βœ”οΈ Ensure your trigger is correctly targeting the right patients

βœ”οΈ Check delivery reports to monitor email success

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