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♻️ An introduction to Automated Journeys (marketing)
♻️ An introduction to Automated Journeys (marketing)

What they are, how they work and when to use them

Monique Clark avatar
Written by Monique Clark
Updated over 2 months ago

👉 Peptalkr can send two kinds of automated emails:

  • Transactional emails - all non-marketing client communications, as well as appointment specific emails (including welcomes, confirmations, reminders and recalls), invoice specific emails, medical alert-triggered emails and anything else tnhat requires deep Cliniko integration.

  • Automated email journeys - marketing emails typically used for the 'fluffier' types of contact. Ideal when you have other marketing lists not connected to Cliniko, or want to send educational series.

What are automated journeys?

Peptalkr's journey feature is a game-changer for nurturing customer relationships. It's the perfect tool for:

  • Sending a birthday email (you'll find you already have a draft Happy Birthday automation ready to go!)

  • Welcoming new subscribers

  • Keeping your subscribers engaged

  • Drip-feeding educational content

  • Sending emails for a lead generation campaign

  • Much more!

Who receives them?

You can send them to:

  1. People who are in your patient database

  2. People who join or exit a segment of your database or

  3. A custom list of recipients

What do they look like?

They look amazing - because Peptalkr has a drag and drop email builder than is easy to use, and comes with over 120 pre-designed emails templates for all purposes!


🪜How to create an automated journey

Head to the Send Email tab and click Automation.

Steps to create and send a Campaign email

Measuring the performance of your Automated Journeys


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