👉 Buttons are a great way to drive action from your emails. They look better than hyperlinks and they can do some pretty cool stuff.
How buttons work
You can add a button to any email or template you create by choosing the button block in the email builder:
Drag and drop the button into your email, then click the button to open it's settings:
Button text - enter the call to action for your button, such as book now.
Button link - enter the web address your button should link to (or use one of the other options in the table below)
Button design - select a button size, style, corner and alignment. You can also set a colour and fonts.
What you can put in buttons
A URL/web address | Link directly to any web address - whether it's a page on your website, a google maps link, a custom Cliniko booking link, a stripe payment link, a review link, a form/survey, a social media post or anything else on the internet. Include the
For example:
You can also use valid Personalisation variables in buttons. |
A phone number | Link the recipient directly to a phone call on their mobile device by adding tel: followed by the phone number you want the recipient to call.
For example:
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Email address | Clicking it will open a new email compose window on the recipients phone/computer. Enter mailto: followed by the email address you want the recipient to contact.
For example:
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A PDF/file | You can link to a PDF or file attachment - great for when you want a recipient to download something.
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Buttons without links
If you've added a button but haven't linked it anywhere - you'll see a yellow outline around it, indicating this button won't actually display in your email to a real recipient until you add a link.
Buttons in your personalised templates
Each of the pre-built personalised templates we provide you with contain buttons, and you might be wondering how some of them work or what to place in them.
Buttons we've added
Button | Link type | How to add a link |
☎️ Call us | Phone number | Link directly to a phone call by adding tel: followed by your phone number.
For example:
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📱SMS us | Mobile number | Link directly to an SMS message by adding sms: followed by your phone number.
For example:
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💌 Email us | Email address | Link directly to an email by adding mailto: followed by your email address.
For example:
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📍 Find us | Google maps | Link directly to your Google maps address. To get this link, go to your Google listing and press
For example:
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🌏 Visit our website | Web address | Link directly to a web address. Include the
For example:
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🗓️ Book now | Cliniko booking page | Link directly to your Cliniko online booking page.
For example, ours is:
Use the |
📄 Download now | A hosted PDF file or other document | Link to an attachment of any kind - just ensure you upload the attachment somewhere first so you can get the link.
For example:
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then copy the URL in your web address bar.